In 1960, Foster Grant started a big advertising campaign to promote sunglasses, and pretty soon famous film stars and pop stars started wearing sunglasses as part of their image. The public began to adopt this new fashion of wearing sunglasses, not just to protect their eyes from bright light, but also as a way of looking good.
I see a new ad campaign on the horizon. "Is that Dave Arango behind those Foster Grants?"
Photo from Ice Bowl story, The Dispatch Feb 20th 2011, page C6.