Similar to Tanner, while in school, I had no idea there was a league of people volunteering to maintain courses. I think I just assumed City employees took care of everything. I was introduced to the game at Tourist, and didn't really have a clue what was going on, or that there was anything organized ie) league nights/tournaments. But, a group of us played almost everyday and could have easily pitched in.
UNI could be a huge labor/funding resource up there(I live in DSM now), not sure the most effective way to get the word out to students, but I think would be worth the effort...Intramural leagues, fliers at tourist or dorms, student email list, tie in to Phys Ed/Wellness credit requirements somehow, New beginner only singles league at tourist?
Good luck, I too look forward to your events and appreciate your work.
Calmer than you are.